The American Association of Snowboard Instructors, the Professional Ski Instructors of America, and the National Ski Patrol have hired Peter Skavish as the new sponsorship and advertising director for the three associations.

“Pete’s a great addition to our marketing team,” said Mark Dorsey, AASI, PSIA and NSP assistant executive director. “He adds a professional level of service that will greatly benefit our membership and valued sponsors, and his experience with a multitude of outdoor sports is an added bonus.”

Skavish holds a BA in Resort Management and is completing his Master’s degree in Business Administration from the University of Colorado at Denver. As a certified level-3 PSIA alpine instructor and with avalanche level-1 training, he has worked at three Colorado resorts. An avid kayaker, Skavish is a member of the Colorado Whitewater Association and holds safety certifications including WFR and whitewater rescue. His prior work experience reads like a who’s who of active outdoor sports companies; Red Bull Energy Drink, ESPN X Games, Aspen Winternational Women’s World Cup, U.S. Freeskiing Open, and the Mountain Dew Action Sports Tour.

“Working with the AASI, PSIA and NSP presents a great opportunity for me to combine my professional experience with my passion for snowsports,” said Skavish. “I’m looking forward to contributing to the continued development and growth of the organizations.”