Rx3 Ventures announced the launch of their $50 million growth fund focused on providing value-add capital to companies across the consumer landscape. Two-time NFL MVP and Super Bowl Champion Aaron Rodgers co-founded the firm and serves as general partner.
He is joined by fellow co-founders and general partners Nate Raabe and Byron Roth of Roth Capital Partners, which has raised in excess of $57 billion for small-cap public and private companies while also co-founding three asset management firms that collectively manage over $3 billion.
Rx3 Ventures combines partner experience and institutional resources with wide-ranging relationships across the sports, entertainment and business worlds to generate differentiated deal flow and add value to portfolio companies. Along with Rodgers, Rx3 counts a number of professional athletes, as well as musicians, actors, and entrepreneurs, as investors in the fund.
“As professional athletes, we’re constantly approached with investment opportunities,” says Aaron Rodgers, founding partner of Rx3. “With more and more access to deal flow, it’s hard for any athlete or high-profile individual to adequately evaluate each opportunity. We are in a unique position to help drive positive outcomes for companies, particularly consumer brands, but the relationship needs to be authentic. With Rx3, I saw the opportunity to create an investment platform that brings together a group of like-minded influential investors and their respective networks with the backing of institutional resources.”
The Rx3 team identifies a mix of venture and growth stage investment opportunities in the consumer market which align with their core investment criteria: that Rx3 partners and investors bring value beyond capital. The rapid growth in influencer marketing spend across the consumer landscape continues to drive the importance of authenticity in relationships between public figures and the brands they support. Rx3 seeks to promote relationships where influencers are stakeholders in a brand’s long-term success.
“We’ve seen a proliferation of athlete and celebrity investments, particularly in private consumer companies,” says Byron Roth, founding partner of Rx3. “As more and more of this capital enters the market, sophistication becomes more important. To find the best opportunities, we’ve put together a team that combines insight, experience, and influence with the institutional resources of ROTH Capital. All of us believe in the power of the platform we’ve assembled and our three general partners represent a substantial portion of the fund’s commitments.”
Part of Rx3’s strategy is to partner with leading consumer private equity and growth capital funds. By bringing its value-add network to a transaction, Rx3 helps these partners take consumer companies to the next level of growth. To date, Rx3 has invested in brands across the stage spectrum, including CorePower Yoga, Privé Revaux, Vicis, and Hydrow.
“We have established a powerful network of influential investors across sports, media and business,” says founding Partner of Rx3, Nate Raabe. “Though it is still early, we are already seeing our value-add approach make an impact on our portfolio companies. We are excited for the opportunity to align ourselves with growing brands and provide support beyond capital.”
In addition to its general partners, the fund is supported by prominent advisors and partners who bring operational experience and deep industry relationships to Rx3.
“Rx3 stands out from other consumer funds due to its unique combination of institutional expertise and a powerful influencer network,” says Alex Bhathal, former CEO of RAJ Swim and co-owner of the Sacramento Kings. “Their access to top-tier deal flow and ability to add value beyond capital positions the fund for success. I’m thrilled to be a part of the Rx3 team as it pioneers a new approach to consumer investing.”
More information is available at Rx3ventures.com.
