Under Armour will be debuting its football advertising campaign this coming weekend in spots that will include Founder and CEO Kevin Plank making a cameo appearance from his days playing youth football
The national spots will debut this weekend's opening college football games and ESPN’s signature “College Gameday” program.
The company said its 60-second spot, entitled “Under Armour is Football,” is an
inspirational tribute to the brand’s involvement with football at all
levels.
“Featuring vintage footage from Under Armour commercials from
the past decade, as well as authentic scenes from the brand’s
grassroots initiatives, youth football and college scenes, the spot
pays homage to the game, the fans, and the brand’s commitment to all of
them,” Under Armour said.
The spot was created in-house by Under Armour and co-produced by Producers Video.
