A Shoc Energy announced a $29 million Series B funding round led by investments from existing investors, strategic participants, athletes, and celebrities.

The round included participation from strategic investors, including Bryson DeChambeau, Aaron Judge, Brooks Koepka, Freddie Freeman, Chase Young, Chase Elliott, Paul Rodriguez, Lexi Thompson, and Michael Strahan).

“We’re extremely proud to be partnering with so many world-class names in sports, business and entertainment,” said Paul Nadel, CEO. “In just three years, A Shoc has grown to have a nationwide footprint with multiple products elevating the functional training of professional athletes and helping everyday people reach peak performance. We are so fortunate to continue our growth with this amazing group of investors who not only believe in our brand but also seek to empower people to live healthy and active lifestyles.”

A Shoc Energy was founded in California in 2019, focusing on progressive natural ingredients.

The funding will expand A Shoc Energy’s national sales team, execute its partnerships with Thrill One and Chase Elliott/Hendrick Motorsports, create and distribute digital content with its sports and entertainment partners, and continue to innovate.

Photo courtesy A Shoc Energy