Wolverine World Wide, Inc. appointed Cheryl Abel-Hodges, current CEO of Tommy John, and Jack Boyle, the former head buyer for Fanatics, to its Board of Directors, effective July 1, 2025.
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Wolverine Worldwide Appoints Sales Leader, Work Group
Jim O’Connor previously held executive roles at Timberland Pro, Shoes for Crews and Lands’ End. Wolverine’s Work Group includes Bates, Cat Footwear, Harley-Davidson Footwear, Hytest, Wolverine Boots & Apparel.
Take a Video Tour of Wolverine Worldwide’s New Merrell and Saucony HQ
The centerpiece is a top-to-bottom renovation of 40,000 square feet, which houses the company’s two largest brands, Merrell and Saucony, the latter of which the company recently relocated to Rockford, MI from Boston.
EXEC: Saucony is the New Darling for Wolverine Worldwide as Sales Jump 30 Percent in Q1
The Saucony brand is clearly the new darling at its parent company in Grand Rapids, Michigan, delivering revenue growth of 31.1 percent in constant-currency terms in Q1, but is also gaining steam in China, where the licensee there reported 40 percent growth.
Merrell and Saucony Post DD Q1 Growth at Wolverine Worldwide
Merrell increased 13.2 percent (+14.4 percent cc) in the first quarter, and Saucony jumped 29.6 percent (+31.1 percent) year-over-year. International business increased 16.4 percent year-over-year.
Wolverine Worldwide Transitions International Business to Brand Chiefs
The move will result in the elimination of the International Group president role, which has been held by Isabel Soriano since June 2021. The company and Soriano have agreed that her employment would end on March 3, 2026.
EXEC: Wolverine Worldwide Shares Fall 17 Percent as 2025 Forecast Disappoints
Fourth quarter revenue fell 5.8 percent year-over-year but rose 3.3 percent to $494.7 million when tallying the company’s ongoing business. The company posted big improvements in gross margin and operating margins in Q4, leading to a positive earnings result.
Wolverine World Wide Promotes Brett Parent to Chief Strategy Officer
The parent company of the Merrell, Saucony, Wolverine Brand and Sweaty Betty brands promoted Brett Parent to CSO, effective February 3. He will now serve on the company’s Executive Team.
Wolverine Worldwide Work Group Appoints Mike Maloney Chief Product Officer
Maloney will spearhead product development, merchandise strategy and market expansion initiatives for all brands within the Work Group (Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work, and Hytest).
Wolverine Worldwide Opens Boston Innovation Hub for Product and Design Teams
The 11,000-square-foot facility will accommodate employees from the company’s design and product teams, including Saucony product team members in design, development, product management and merchandising.
Wolverine Worldwide Appoints Susie Kuhn as Active Group President
Kuhn is responsible for leading brand strategies, consumer-focused go-to-market plans and driving commercial performance for WWW’s Active Group, which includes the Merrell, Saucony and Chaco brands.
Wolverine Expands 2024 Roster to Include “Blue-Collar Crew”
Building on its partnership with University of Michigan football players, the boot brand has expanded its roster to include skilled trade professionals.
Wolverine Worldwide Raises FY Outlook on Early Payback from Turnaround Efforts
Wolverine Worldwide reported earnings fell 21 percent in the second quarter as sales on an ongoing basis sunk 18 percent due to steep declines at Merrell and Saucony, but the company still raised its sales and earnings guidance for the year as its turnaround program is driving better-than-expected results.
Wolverine and Rawlings Launch “Grand Slam” Limited-Edition 1000 Mile Boot
Inspired by baseball, the lace-up Grand Slam reimagines Wolverine’s 1000 Mile Boot with a twist.
EXEC: Wolverine Worldwide CEO Outlines Transformation Progress To-Date
The company is beginning to see sequential improvement in its selling trends and that is said providing a level of confidence that the developed strategies and tactics are beginning to gain traction.
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