Nike signed a 10-year deal to become the official outfitter of Auburn University’s athletic teams, beginning July 2025. Nike replaces Under Armour, which had supplied Auburn’s athletic teams since 2006.
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Under Armour Prices Senior Notes
The company has priced the $400 million aggregate principal amount of its 7.250 percent senior notes due 2030. It will will use the proceeds to pay down debt due in 2026.
Under Armour to Offer $400 Million in Senior Notes
Proceeds will be used to help redeem, repurchase, repay, or otherwise retire all $600 million in aggregate principal amount of its outstanding 3.25 percent senior notes due 2026.
Under Armour Replaces New Balance as University of Denver Partner
Under Armour reached a multi-year agreement to replace New Balance as the official athletic apparel supplier of the University of Denver. The program will be managed by Game One, which replaces BSN Sports.
Under Armour Expands Partnerships with BSN Sports and Momentec Brands
Under Armour raised its commitment to the team uniform category in announcing the expansion of its partnership with BSN Sports and extension of its partnership with Momentec Brands.
EXEC: Under Armour’s Turnaround On Track, Forgoes FY Guidance on Tariff Uncertainty
Under Armour, Inc. saw another quarter of progress in its turnaround efforts but refrained from providing guidance for the full year due to the tariff situation. Officials told analysts they’re exploring “a range of mitigation strategies” to offset tariffs, including cost sharing, sourcing diversification and potential price adjustments.
Under Armour Fiscal Q4 Revenues Slump 11 Percent; Expects MSD Decline In Q1
Under Armour, Inc.’s revenues declined 11 percent in the fourth quarter and 9 percent in the fiscal year ended March 31, but both sales and adjusted earnings topped guidance.
EXEC: Under Armour’s and Mizuno’s So. America Partner Posts High-Teens Q1 Growth
The company, which manages the Under Armour, Mizuno and Olympikus brands in South America, said in its Q1 report that the e-commerce channel continued its strong growth trajectory during the first quarter, posting a 53.8 percent y/y increase for the quarter.
Moody’s Lowers Under Armour’s Debt Ratings
Moody’s Ratings downgraded Under Armour, Inc.’s debt ratings on its expectation that weakening consumer discretionary spending and increased tariff costs are likely to lead to lower earnings over the next 12-18 months.
Under Armour Appoints Three New Members to Board of Directors
Effective April 15, Dawn N. Fitzpatrick, Eugene D. Smith, and Robert J. Sweeney joined the company’s Board of Directors, which also includes Douglas E. Coltharp, Jerri L. DeVard, Mohamed A. El-Erian, Carolyn N. Everson, David W. Gibbs, Karen W. Katz, Eric T. Olson, Kevin A. Plank, and Patrick W. Whitesell.
Under Armour Taps Cam Ward to Lead Strong NFL Draft Class for the Brand
Cam Ward, Luther Burden III, Nick Emmanwori, Matthew Golden, and Tyler Booker are the latest additions to the UA Football roster.
Under Armour to Debut Regenerative Sportswear Collection at Milan Design Week
Under Armour aims in partnership with Unless “to demonstrate that innovation and responsibility can coexist by using plant-based, fully regenerative materials to redefine how premium sportswear products can be made and harmlessly returned to the earth at the end of their life cycle.”
Under Armour and NFL Ink Deal for Footwear and Gloves
Under Armour and the National Football League have inked a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.
Snipes Names Under Armour Vet as New Chief Marketing Officer, U.S.
The global street culture brand reported that Kelley Walton will lead the marketing organization in the U.S. to include all budget and marketing functions aligned with the company’s long-term vision
EXEC: Under Armour Cautious on North America’s Return to Growth
Under Armour, Inc. reported third-quarter results that exceeded guidance for the third straight quarter with the help of some recovery in North America. However, Under Armour CEO Kevin Plank declined to forecast a return to growth in the region, with the current priority of driving full-price sales.
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