Icebreaker has named Troy Ballard as US Market Manager. Ballard comes to Icebreaker with ten years of active sports industry experience, having held executive brand building roles at Adidas-Salomon, Rip Curl International, and Smith Sport Optics. In his new position, Ballard will head up sales and marketing for the US market.
“Ive been impressed by Icebreakers product, brand philosophy, marketing, and approach to business. Icebreaker has the potential to be a leader in the new generation of brands that provide the ultimate in performance, style and simplicity”, said Ballard. “In a growing lifestyle market, Icebreaker can bridge the gap between the elite few who do the extreme, and the active many who desire product that allows them to simplify without giving up on performance or style”.
“Having Troy on board will really allow us to grow the US market to the full potential we believe is there for the merino movement”, said Jeremy Moon, CEO of Icebreaker worldwide. “Troys experience and success with directing global brands to success can only strengthen our position as the category leader”.
