Dick’s Sporting Goods announced the expansion of its private label brand Second Skin to include male and female training apparel products and also rolled it out to over 350 Dick’s Sporting Goods nationwide. Beginning July 28, the expanded Second Skin line will be available in-store and online at SecondSkin.com and dicks.com.
Launched in April 2017 and previously only available online, Second Skin is Dick’s Sporting Goods’ complete line of tech-enabled apparel designed to support high-intensity athletes participating in CrossFit, Obstacle Course Racing, long distance running, triathlons and other emerging fitness activities.
The initial offering of Second Skin was limited to compression apparel that was only available online. The expanded assortment brings premium-quality training apparel to Dick’s stores across the country, providing this growing and currently underserved group of athletes a more robust product offering.
“Every detail that went into creating Second Skin products is focused on the athlete, and we’ve always puts performance first,” said Ryan Eckel, vice president of brand marketing, Dick’s. “These athletes are doing incredibly intense fitness routines and need high levels of support and protection from their training gear.”
Second Skin products bring together the perfect blend of fit, function, sophistication, and premium-technology at competitive price points. Key pieces of the new Training apparel line include a variety of tops, bottoms, layering pieces and outerwear for men and women ranging in price from $35 to $150.
“Second Skin is a brand that understands what athletes like myself need to succeed while training and competing,” said Second Skin ambassador and elite Obstacle Course Racer, Hunter McIntyre. “I am excited that Second Skin will be more widely-accessible, so other Obstacle Course Racers and high-intensity athletes have access to the apparel that I’ve loved using over the past several months.”
Joining McIntyre, Second Skin will continue working with premiere athlete, Best-Selling Author and Second Skin ambassador Christmas Abbott, as well as more than 200 athletes, trainers and mentors across a variety of fitness communities.
For more information, visit SecondSkin.com.
Photo courtesy Dick’s Sporting Goods
