Backcountry announced that Pete LaBore, chief operating officer of Backcountry, is joining Ski Utah’s 2017 Board of Directors, effective July 1, 2017. He will serve a three-year term expiring June 30, 2020.
“We are thrilled to have Pete LaBore join the Ski Utah Board of Directors,” said Nathan Rafferty, CEO and president of Ski Utah. “Backcountry is an influential Utah-based outdoor retail company that Ski Utah is proud to have a partnership with. With Pete joining the board we hope to strengthen this relationship and in turn continue to support and represent Utah’s $1.4 billion winter sports industry.”
“I’m passionate about the outdoor industry and the Ski Utah mission to promote Utah’s ski and snowboard industry,” said LaBore. “I have been skiing since I was nine years old and continue to spend as much time as I can on the slopes with my wife and two sons, as well as occasional backcountry touring with colleagues and friends.”
As COO, LaBore manages Backcountry’s domestic and international operations, customer service, marketing and merchandising teams. LaBore earned his B.A. in Mechanical Engineering from Iowa State University and his MBA in Strategy & Marketing from the University of Chicago’s Booth School of Business.
Ski Utah is a membership association representing Utah’s $1.4 billion winter sports industry, including 14 alpine ski resorts and a membership of over 250 industry partners. The organization has been creating brand awareness of and demand for the Utah winter sports product since its inception in 1978.
