Heelys is introducing an activewear line for girls and boys.
The range for girls will launch in Spring 2018 and will feature girls’ skorts, leggings, shorts, capris, tank tops, tee shirts and hoodies. A line of boys’ active apparel will launch Holiday 2018.
“In the past four years, Sequential has reinvigorated the Heely’s brand, more than doubled the core business in footwear with our partner BBC, and expanded to new categories, first in backpacks and now in activewear. We believe the brand is well positioned for continued growth, and this new launch will further strengthen Heelys as a lifestyle brand in the global market,” said Chad Wagenheim, EVP, strategic development at Sequential.
“We are thrilled to partner with Sequential to bring children fun athleisure wear in quality fabrics. Our collection of pants, shorts, tops and hoodies in eye-catching colors complement the Heelys footwear styles we know children will love to wear,” added Michael Fallas, president and owner of Sugar Plum NY, a children’s apparel distributor.
The Heelys Activewear Collection will be on display at Sugar Plum NY’s booth at Children’s Club from August 6-8 at the Jacob Javits Center in New York and at Children’s Club Magic from August 14-16 at the Las Vegas Convention Center.
In addition, Heelys’ Footwear Collection will be on display at BBC International’s booth at FN Platform, the footwear trade forum also taking place August 14-16 at the Las Vegas Convention Center.
Heelys is owned by Sequential Brands Group.
Photo courtesy Heelys
