For the first-time, a U.S.-based fitness franchise is joining China’s growing franchise community traditionally dominated by restaurants and retail outlets. Anytime Fitness was recently granted a license to franchise in China.
Dave Mortensen, president and co-founder of Anytime Fitness will join master franchisee Maurice Levine in Shanghai June 27-28 to support the launch and strategically align efforts with suppliers and local supporters of the expansion. With seven locations already open and operating in China, and 20 agreements signed, Anytime Fitness anticipates 300-500 gyms in China by 2020. These development efforts directly contribute to Anytime Fitness’ growing presence throughout all of Asia.
“With more than 3,500 gyms serving nearly three million members on five continents, we are confident our business model paired with the China capacity, will prosper thousands of gyms,” Mortensen said. “We’re in the business of building communities and helping people achieve their goals, something that transcends across borders. The knowledge and experience of our master franchisee will greatly facilitate the success of the Anytime Fitness brand as we navigate the local business environment.”
“Our goal is to bring fitness to the Asian community and support people on their journey to get to a healthier place,” Levine said. “While the atmosphere and amenities are upscale, the gym is inviting, unintimidating and priced right. It brings a much-needed service to the community. It’s accessible, affordable, provides supportive coaching and is a great place for community members to get to know each other while achieving their fitness goals.”
Photo courtesy Anytime Fitness
