Nordica has inked an agreement with Reto Rindlisbacher, whose proven expertise will undoubtedly strengthen the Ski Division. Rindlisbacher was born in Lucerne and earned a Degree in Economics specializing in Marketing from the University of Saint-Gall in 1990. Initially Marketing Manager at a Swiss company of large-scale consumer goods, in 1992 he was hired by Volkl International as Marketing Manager, and in 1999 became the World Ski Division Director. His career advanced further in 2001, when he was appointed Managing Director of Volkl International.

With his professional and in-depth knowledge of the alpine ski industry, Rindlisbacher will take on the position of Strategic Consultant for the brand’s ski products as of January 2005. His extensive experience in this specific sector will enable him to focus on the goal of making Nordica Ski Division the outright market leader.

“I’m very motivated” says Rindlisbacher. “My decision to work for a prestigious brand like Nordica is an extremely important step in my career. I’ve known Giancarlo Zanatta for many years. We are in perfect synch in terms of goals and ideas. I like challenges, and I’m convinced that Nordica’s incredible potential, which has produced very successful results with boots, can and will be just as successful in the ski sector. It’s a world-renowned brand that’s extremely well-known and recognized by everyone. As to the development of new products, we will exploit all the extensive resources at our disposal with the goal of making Nordica skis the market leader.”