Royal Precision has renewed its marketing and public relations contract with Meng & Associates Inc. Extending their two-year partnership, Meng & Associates will continue to provide marketing support, web development and public relations services.

“We’re very excited to extend our partnership with Royal Precision,” says John Meng, president of Meng & Associates, “Royal Precision has made some incredibly significant contributions to the golf industry with a long tradition of innovation. With engineering breakthroughs such as Frequency Matching, patented internal ‘Rifling’ and Stepless Design Technology, Royal Precision has set very high benchmarks, and it’s a privilege for us to work with them.”

Winner of the 2004 Masters, U.S. Open and The Tour Championship, Royal Precision is one of the world’s leading designers and manufacturers of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s ‘Frequency Coefficient Matching’ technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. Royal Precision is also a designer and distributor of Royal Grip® golf club grips and Saber graphite shafts.

“Meng & Associates has become an important part of our marketing communications efforts, and John Meng’s team has helped us significantly in developing our brands, executing an integrated communications plan and providing valuable input in our strategic planning,” says Ray Lucas, vice president of sales and marketing for Royal Precision. “We’re very satisfied with their results and we plan to continue working closely with them.”

Specializing in brand building and public relations in the golf and outdoor industries, Meng & Associates is a full-service marketing firm that has helped several well-known golf equipment manufacturers deliver their message directly to golfer and custom clubmakers. As a part of that service, Meng also founded the ClubmakingWIRE.com, the industry’s only on-line news service solely dedicated to the promotion of golf equipment. Currently, ClubmakingWIRE receives a half million hits every month from subscribers interested in learning more about golf equipment and custom fitting.