Volcom is looking for 15 people who are ready to make their passion their paycheck.
The Southern California-based lifestyle and apparel company officially launched #ThisFirst – a global initiative seeking inspired and dedicated applicants who will be offered an opportunity to ditch their day job and focus on the one thing they wish they could do full time.
To apply, Volcom is throwing out the traditional job application and replacing it with a simple question, “What do you want to put first in your life?”
Starting Thursday, video or photo submissions (along with a 300-character caption) can be uploaded to Instagram, Facebook or Volcom.com/ThisFirst, with applications accepted through June 21. Contest winners in the U.S. will be rewarded $5,000 and matched with Volcom mentors to help realize their vision. Over six weeks, their work will be promoted across the brand’s digital channels and featured at a wrap party in September at the Volcom Garden in Austin, TX.
“We’re challenging everyone to think about what they want to put before their regular job, their responsibilities — whatever is holding them back from pursuing their passion,” says Ryan Immegart, global head of marketing for Volcom. “By paying them to put #ThisFirst, we’re providing that extra push to focus on that one thing they love more than anything else.”
As part of the launch, Volcom partnered with YouTube influencer BigDawsTv to develop a video encouraging people to live #ThisFirst. To promote the contest, “BigDaws” hit the streets of New York City to surprise 10 people who were prioritizing their passion with $100.
The BigDawsTv collaboration will accompany a launch video the brand produced with rapper Fat Tony, a long-time Volcom ambassador, as a call-to-action for applications. This video will air as a 15-second TV spot on Saturday, June 10, during the NBC broadcast of the Volcom Pipe Pro surf competition in Hawai’i.
Photo courtesy Volcom
