Title Nine Invites ‘Bad-Ass Ladies’ To Retooled Website

The new experience includes enhanced product page content, improved checkout flow and an updated mobile experience for Title Nine shoppers.

Writer: Carly Terwilliger

Title Nine, a woman-owned company that focuses on apparel and gear for the everyday female athlete, has upped its ecommerce game with a new website by Kibo.

The largest independently owned and operated retailer for women’s outdoor and athletic apparel, which has worked with Kibo for more than 15 years, is looking to increase its message of community and brand. The new site includes enhanced product page content, improved checkout flow and an updated mobile experience for Title Nine shoppers.

The brand’s social element is also prominently featured, urging “bad-ass ladies and bossy broads” to use #MYT9 to share their adventures.

“The Kibo eCommerce solution has not only allowed us to expand features and functionality of our new site, but it has created a more seamless shopping experience for our customers. Our goals with the new site were to put more emphasis on building a community of customers and to help them more easily find the products they want. Kibo certainly helped us achieve those goals,” said Chrissy Ginieczki, VP of marketing and ecommerce, Title Nine. “Kibo has been a trusted partner for a very long time and has always understood our needs and goals. They have been a true extension of our team.”

“As the retail industry continues to undergo reinvention, we are proud to work with retailers like Title Nine who are dedicated to making online shopping a fun and engaging experience for consumers,” said Julie Hogin, VP of operations, Kibo. “Title Nine’s focus on community and female empowerment shines through in the new ecommerce site. We look forward to many more years of working together with the Title Nine team, providing their customers with new and engaging ways to shop.”