Nike will launch its first national catalog for women. The 56-page catalog will feature a full line of apparel, footwear and equipment products and will be mailed 11 times per year in the United States. Female athletes will showcase Nike's women's Holiday 2004 line.
The new catalog complements Nike's marketing efforts on both the internet and it's highly popular nikewomen stores, serving as both inspiration and education.
“We have always enjoyed a strong relationship with women, said Elliott Hill, Nike's Vice-President of USA Commerce. “We continue to deliver innovative products that meet the unique needs of women athletes. Now with our new nikewomen's catalog, we are deepening that relationship and making it easier for her to shop our brand and learn about our newest performance products.”
The catalog will focus on yoga, training and running products. The collection will highlight several Nike technologies including NikeSphere apparel and Nike Shox footwear in a range of style-conscious colors.
Nike's catalog efforts continue its support of its retail partners, serving as an additional vehicle to learn more about women consumers. Catalog purchases will also be supported online at nikewomen.com and in nikewomen stores
