Beeline Bikes, a mobile bike shop, unveiled its Beeline2U Program allowing specialty product brands to access its network of mobile bike shops for fulfillment. Previously, this functionality required technology integration, but a new solution will allow a wider group of direct-to-consumer sellers to access this network, further supporting Beeline’s goal to get more people on bikes.
“We are constantly fielding inquiries from brands looking for a fulfillment solution,” said Pete Small, Beeline’s chief operating officer. “After fulfilling thousands of bikes we’ve learned that a seamless customer experience with automated processes is required to enable a scalable solution. Real-time scheduling and transparent communication with the customer and brand are critical. We appreciate that many brands do not have the technology resources to integrate systems, so we’ve developed a lightweight, widely deployable solution that leverages our investment in technology.”
Approved brands and products will have access to the Beeline2U platform, where they will be able to initiate a fulfillment appointment on behalf of their customers. The customer will receive a trackable link to finalize appointment details.
Founding members of the Retail Partner Program include: Summit Bicycles in the Bay Area, Crossroad Bikes in San Antonio, TX and The Velo in Phoenix, AZ. Beeline’s nationwide expansion now serves more than 22 million customers across the country. Coupled with its engagement with local bike shops and communities, Beeline has also established premier partnerships with the Raleigh and Diamondback brands, cycling e-tailer Competitive Cyclist and Amazon.
“We’ve seen tremendous interest from retailers across the country and massive growth in our fulfillment business,” said Small. “As the industry continues to evolve, we are constantly looking for ways to both streamline operations and drive revenue to our franchise partners.”
Photo courtesy Beeline Bikes
