Royal Robbins, a designer, manufacturer and retailer of outdoor and travel apparel, is teaming up with The Conservation Alliance to help raise money for its third annual month-long “We Keep it Wild” campaign dedicated to the protection of wild places throughout North America for their recreation and habitat values.
Royal Robbins will dedicate 10 percent of its April proceeds from its eco-friendly Hempline Collection to the campaign. Hemp replenishes the soil and requires no pesticides and little irrigation to grow.
The Conservation Alliance’s #wekeepitwild promotion allows participating member companies to deepen their involvement with the organization, communicate their values and motivate customers to shop with purpose.
“Environmental safekeeping is the core foundation of our brand’s heritage,” said Michael Millenacker, CEO of Royal Robbins. “We are happy to stand with The Conservation Alliance and are united in our fight to protect North America’s wild places.”
Royal Robbins will also donate 25 percent of Earth Day proceeds from orders over $150.
Photo courtesy Royal Robbins
