Spalding and the NCAA extended a partnership that will make the basketball equipment provider the official supplier of backstop, backboard and goal equipment for both the Division I Men’s and Women’s Basketball Championships.
The partnership – which extends the longstanding relationship between Spalding and the NCAA through August 2021 – will include use of Spalding’s basketball systems at all of the NCAA Division I Men’s and Women’s Championship sites, as well as licensing rights to utilize the NCAA brand logo on Spalding basketball systems products sold at retail locations.
“As a company, basketball is in our DNA and as such has always been at the core of what we do, with a keen emphasis on the growth of the game and commitment to innovation,” said Paul Sullivan, Spalding SVP and GM. “As such, our partnership with the NCAA, which serves as a pathway to today’s greatest student-athletes, is one we value greatly. We look forward to providing the country’s elite basketball talent with equipment that enables them to play to their highest level and honors our mutual love of the game.”
“We place high value on our longstanding relationship with Spalding as the company has been a highly-respected brand and anchor in the basketball community for many years,” said Keith Martin, NCAA managing director of championships and alliances. “Each year we look for ways to make our championships an exciting experience for the student-athletes and fans. We also want to stay in line with new technology and working with Spalding helps us with that goal.”
Photo courtesy Spalding
