Global Brand Marketing, Inc. has appointed Ram Reddy as Vice President of Information Technology. In this newly created position, Reddy will be responsible for planning, developing, and implementing GBMI’s information technology strategy.

“We are thrilled that Ram will be joining the GBMI executive team,” said Killick Datta, Chief Executive Officer of Global Brand Marketing, Inc. “As a skilled business manager, with a thorough knowledge of our industry, Reddy’s strength in developing a strong technology strategy for GBMI will be a tremendous asset to our fast growing global operations.”

Reddy comes to GBMI with nearly 20 years of experience as a senior engineer of leading apparel and footwear companies. Previously, Reddy served as Director of MIS at Reebok International Ltd. Prior to that, Reddy served as senior manager of MIS from leading companies such as Ernst & Young and Accenture to name a few.

Reddy will be working out of the corporate offices in Santa Barbara, CA, and reporting to Executive Vice President and Chief Financial Officer Tom Walsh.