SnowSports Industries America announced Friday a series of management changes designed to enhance productivity and streamline decision-making. Effective immediately, a new sales and marketing management team will report directly to SIA President David Ingemie.

Chris Semon, an eight-year sales veteran at SIA, will assume an elevated role as national sales and product manager. “Chris has extensive experience in our product range and sales systems. He has recently brought to market our two latest offerings, CCR and inSight, and has proven his ability to create revenue growth through a tightly managed system,” said Ingemie.

Mary Cecile (MC) Neville will continue to lead all trade and trade show marketing efforts as trade marketing manager. During Neville’s five year tenure at SIA, she has played a vital role in enhancing the authentic and strategic capabilities of SIA’s overall marketing vision. “MC has a connection with our industry that proves invaluable in our communication with the industry. I am highly confident that she will continue to grow our trade show attendance and deliver valuable tools for our members and the industry at large,” continued Ingemie.

Alicia Allen will continue to manage SIA’s consumer marketing initiatives, including the recently unveiled relationship with VERB and the VERB Project Zero Degrees campaign. “SIA’s consumer marketing activities are a very important component of our mission. Alicia has done an amazing job with our snowlinkjr.com project and we’re equally confident of her ability to manage this department with equal authority,” stated Ingemie. Alicia, who has been with SIA for nearly four years, will continue to manage SIA’s public relations activities.

Scott Mellin, who has served since November 2002 as director of sales and marketing, has been appointed CEO at Factory Design Labs in Denver, Colo. “Scott developed our current sales and marketing platforms and brought SIA to a new level of professionalism, authenticity and sales volume. He will continue to bring ideas and vision to SIA through his new role at SIA’s agency of record,” concluded Ingemie.