Two of the most popular seminars presented at the 2004 Snow Industry Summit at Copper Mountain are being made available online through a partnership between SnowSports Industries America (SIA) and the George Washington University Department of Sports Management. The new educational seminars are the first two that are being offered through SIAs M.O.R.E. for SnowSports initiative. M.O.R.E. stands for Mobilizing Our Resources through Education.
Retail Business: the Secrets to Successful Financial Management was presented at the Summit by Patricia M. Johnson and Richard F. Outcalt of Retail Owners Institute (ROI). The course focuses on the Retail Strata:G® Trainer, an interactive, self-paced tutorial developed by ROI to teach the basics of retail finance including income statements, balance sheets, inventory management, cash flow and more.
“Many retail owners find it difficult to determine where their business will be financially next month, in the next six months or next year,” said Dr. Lisa Delpy Neirotti, Ph.D. and director of the GWU Sports Management Programs. “The package developed by ROI takes the mystery out of planning and executing a smart business plan.”
Bob Olsen, owner of Viking Ski Shop in Chicago called the seminar “one of the best I have ever attended”.
Retail Marketing: Merchandising for Profitability was presented at the Summit by George Whalin, retail marketing consultant, again through the SIA/GWU Department of Sports Management. Partnership. This seminar teaches how to maximize sales and improve store or
department performance with effective merchandising. The content illustrates the latest in store layout, visual strategies and techniques. It covers how to improve traffic flow; maximize sales in small and large spaces; use light to create an inviting environment; and design merchandising displays that compel customers to buy.
“Developing and executing merchandising plans that drive business and build profitability are the hallmarks of a successful retail operation,” commented Dr. Delpy Neirotti. “This seminar offers a wealth of information that can propel a retail business in the right direction.”
The Secrets to Successful Financial Management and the Retail Strata G® Trainer, are online now and can be accessed by logging onto www.gwutourism.org. Click on the SIA Professional Educational link.
Retail Marketing: Merchandising for Profitability will be available after October 15, 2004. To register for this course, log onto www.gwutourism.org and click on the SIA Professional Educational link.
