Race Face Performance Products has added Base Camp Communications, the Jackson, Wyoming-based public relations and brand communications firm, to their marketing team. Base Camp Communications will work with Race Face to develop and execute publicity programs to promote Race Faces portfolio of leading-edge performance components, clothing, world class athletes and marketing events to the cycling and mass media.
“At Race Face, we've always handled our public relations in house.” says Race Face president, Craig Pollack. “But with over a decade of consistent growth in our component and apparel lines, we're now at a point where we require a dedicated PR professional. We chose Base Camp because of their proven track record within the adventure sports market and their similar views on our brand image and direction.
“Looking forward, as we continue to bring out market leading new products, sign elite level pro athletes and create dynamic marketing programs, Base Camp's ability to help take our brand message to the next level, and to inform both endemic and non-endemic sources, will not only benefit Race Face but our dealers and distributors as well.” said Pollack.
