ProForm, a brand of Icon Health & Fitness, launched a national campaign celebrating March Madness and featuring Utah teenage basketballer Luke Facer.
Facer spins, dribbles and passes basketballs between his legs while jogging forward, backward and turning 360s on a ProForm treadmill.
“Right now is the perfect time to restart your fitness dreams and a regular treadmill routine,” said Scott Carr, ProForm brand manager. “We thought treadmills with basketball drills would be the perfect combination for March Madness.”
Facer is 15 years old and a sophomore at Ridgeline High School in Providence, UT, where he played point guard for the sophomore team.
Brian Green, former Utah State University star player, recommended Facer to ProForm as a player with the skills to showcase basketball drills on a moving treadmill.
Photo and video courtesy ProForm
