Zenbivy, an outdoor-inspired start-up company, has partnered with Verde Brand Communications for PR, social media management and crowdfunding services.
Founded by industry veteran Michael Glavin, Zenbivy will launch its crowdfunding campaign for the Zenbivy Bed on Kickstarter this spring.
“Our design goal is to combine the warmth of a mummy bag with the comfort of your bed at home. By design, mummy bags restrict your movement which can reduce your quality of sleep. The Zenbivy Bed allows for free movement like your bed at home, while maintaining thermal efficiency,” said Glavin, who has led teams at Sierra Designs, GSI and MSR that have won 11 Backpacker Magazine Editors’ Choice Awards. “Because it’s as warm and light as a mummy, you can sleep comfortably anywhere – from couch-surfing to the deepest backcountry. And, when you know you have a warm, comfortable spot to spend the night, it inspires you to do more during the day.”
With offices in Jackson, WY and Boulder and Durango, CO, Verde will lead all faucets of PR, social media and crowdfunding management for Zenbivy.
“We’re excited to partner with Glavin and his team through our integrated communications and crowdfunding services to help launch and bring awareness to a product that is breaking new ground in the sleeping bag market and outdoor industry,” said Kristin Carpenter-Ogden, CEO and founder at Verde.
Photo courtesy Zenbivy
