Ryders Eyewear has appointed Mitch Heiner to the position of US Sales Manager. Heiner will be managing all sales responsibilities for the current 15 Ryders Eyewear US markets as well as leading the charge into new territories. He will be based in Misson Viejo, California.
“The addition of an experienced US Sales Manager is necessary for our continued growth and success in the States,” said Ryders Eyewear CEO and President, Brent Martin. “Mitch has a growth-oriented approach and extensive market knowledge, and we are confident that his passion and leadership will strengthen the receptive response that our products have received as we expand our US distribution. We are thrilled to have him as part of our team.”
Heiner joins Ryders with a background in optical retail, and was most recently the Sales Manager for the RX Division of Oakley. He began working with Oakley in 2001 in the RX customer service department. A former professional snowboarder, and current snowboarder, surfer, skateboarder and motorcyclist, Heiner brings a passion for the action sports industry and an insiders knowledge on performance eyewear expectations.
“The current polarization of the performance eyewear industry creates huge opportunity for a brand as unique as Ryders,” said Heiner. “Ryders has incredible production, distribution and customer service at its disposal, allowing them unique customization and technological opportunities unheard of at this price point. I look forward to working with our reps to educate retailers and consumers on our innovative eyewear solutions.”
Director of Sales Andy Leteta will continue to oversee global sales for the Canadian, North American and International Markets.
“Andy has been an integral part of our growth in the US to date,” said Martin. “With Mitch in place in the US, Andy can turn his attention to leading sales efforts globally and continue to develop new markets for us.”
