Mission, ad specialist in thermoregulation technologies, unveiled a new line of VaporActive apparel for both men and women.
The new Mission VaporActive apparel line, powered by 37.5 technology, offers permanent technology that won’t wash out and maximum dry rates that are up to 5 times faster than leading competitors. The line features over 30 unique designs including training shirts, training shorts, sports bras, performance leggings, and a full range of tops, bottoms and compression styles
“As an athlete, I understand the importance of apparel not only looking great, but feeling great as well while I perform and compete at the highest level,” said Mission co-founder and three-time NBA Champion Dwyane Wade. “The new Mission VaporActive apparel with temperature control technology is a real game-changer and will transform the apparel industry.”
In addition to Dwyane Wade, Mission worked closely with a handful of Mission co-founders and professional athletes including David Villa, Jaelene Hinkle and John Tavares to design and develop the line.
“Most top sports brands are using archaic and inferior technologies that are topically applied, temporary, and wash out in the laundry, ultimately quitting on the athletes,” said Josh Shaw, Founder and CEO of Mission. “Our products don’t quit.”
The VaporActive apparel collection is now available on Amazon and Mission.com, and will also be available at DicksSportingGoods.com and Eastbay.com in late March. The line will be supported by a multi-million-dollar national media campaign across social, digital and grassroots initiatives. Included in the launch will be a new commercial, headlined by Wade, that can be viewed here.
Photo courtesy Mission
