While Gap Inc. doesn’t break out the women’s fitness chain’s performance, Gap Inc.’s CEO Art Peck said Athleta continues to show “excellent growth” and remains “bullish” on its expansion potential.
On its fourth-quarter conference call, Peck of Athleta said, “I am nothing but pleased with the brand’s performance and the team’s performance. The customer continues to respond to the assortment, continues to respond to the aesthetic, continues to respond to product fabrications and the very strong marketing of The Power of She campaign. We are seeing continued excellent growth and we believe the brand is positioned in the sweet spot. Right at the intersection of performance and lifestyle which we, as a company, are very interested in, but Athleta is leading the way on. I’m bullish on Athleta and I’m bullish on the brand’s growth prospects.”
Photo courtesy Athleta
