New Balance signed Francisco Lindor of the Cleveland Indians to an multi-year endorsement deal.
New Balance will be the on-field footwear and off-field apparel provider for Lindor, and the shortstop will be the global face of its baseball category.
“Francisco Lindor represents the heart of the New Balance Baseball brand: a young, exciting player with incredible talent who displays joy and passion for the game as well as a genuine desire to give back to the community that supports him,” Ray Hilvert, VP of sports marketing for New Balance, said in a statement. “We’re thrilled to embark on this new relationship and look forward to elevating Francisco’s star power around the world as a global ambassador for New Balance and NB Baseball.”
“With the new and innovative on- and off-field gear New Balance is designing, I am very excited to become a huge part of the brand,” Lindor said. “The opportunity to be a global ambassador for such a great company is amazing and humbling, and it’s been great learning about our shared commitment to community and charity. I’m honored to have such a prominent role in continuing the great momentum behind the NB brand.”
Other high-profile MLB players to wear New Balance cleats include Jose Altuve, Robinson Cano, Dustin Pedroia and Yoenis Cespedes. Lindor was with Under Armour.
Photo courtesy New Balance
