Superfeet, the maker of over-the counter insoles for the active lifestyle and outdoor industries, restructured its senior leadership team.

The changes include:

  • John Rauvola is assuming the role of CEO and president. Since joining Superfeet as president in 2013, Rauvola’s leadership and vision for the company has yielded a 27 percent growth in revenue. Additionally, he led the company in becoming 100-percent employee owned.
  • Dave Howard is being promoted to chief operating officer (COO) as a result of his many accomplishments in operations and finance. Howard’s cost reduction efforts have dramatically increased Superfeet’s yearly savings for future business investment. At the same time, Howard has succeeded in increasing Superfeet’s U.S. production capacity and quality, setting the company up for further growth potential.
  • Eric Hayes, in recognition of his achievements in marketing and product development, is being promoted to chief marketing officer (CMO).  Under Hayes’ leadership, Superfeet has introduced multiple new products and categories and more than doubled brand awareness.
  • Mike Houser is being promoted to vice president of U.S. Sales. As the head of Superfeet’s U.S. Sales group, Houser has helped navigate through a challenging retail environment over the past year with strong results.  He has also greatly improved communication internally and with Superfeet’s key customers.
  • Frits Kuper has succeeded in growing Superfeet’s European business by double digits over the past three years.  He has also been instrumental in revamping the brand’s distributor network. As a result, Kuper is being promoted to director of European sales.

“Superfeet created the standard for fit and shape in footwear 40 years ago, and today we continue to revolutionize how people think about footwear,” said Rauvola. “Our team of remarkable, passionate minds make every piece of the Superfeet dream possible. As a 100-percent employee-owned business, we are honored to continue investing in our team and creating a brand that resonates with feet across the globe.”

Photo courtesy Superfeet