OluKai, the Hawaiian-inspired lifestyle brand featuring shoes, sandals and boots, has partnered with Groundswell PR. Groundswell PR will lead OluKai’s day-to-day media relations and increase brand awareness for it’s footwear collections.
“Groundswell understands how deeply rooted OluKai is in Hawaiian culture, and we are confident in their ability to effectively share our story, lifestyle and footwear products to a broader audience,” said OluKai VP of marketing Kerry Konrady. “We are excited to team up with a firm that not only has such extensive ties in the outdoor, lifestyle and fashion industries, but who also share our respect for the Hawaiian culture and way of life.”
“We are thrilled to be working with such an incredible brand that produces long-lasting, high quality footwear for those who love to play outside,” said Groundswell PR Partner Caroline Kelm. “We are excited to amplify OluKai’s story, commitment to the environment and their mission of Anywhere Aloha.”
