G3 Genuine Guide Gear Inc. has added Paul Parker to its staff. At G3, Parker's time will be focused on a wide variety of product development and marketing initiatives. Paul has a long history of product development in the backcountry ski market with Chouinard Equipment, Scarpa, Tua, Patagonia, and Marmot.

Parker also works as Product Manager for Garmont Telemark and Ski Mountaineering boots and is a contributor to the NTN (New Telemark Norm) project. Paul’s book, Free-Heel Skiing, is the well-known bible of the sport. He lives in Breckenridge, Colorado