Kith hired Emily Oberg, former Complex video producer, as creative lead of Kith Women
In an exclusive interview with Business of Fashion, Kith owner Ronnie Fieg said Oberg “Represents the youth and has her finger on the pulse. She has great taste, and I think she fits our aesthetic and where we’re going as a brand.”
The 23-year-old is also the owner of Sporty & Rich, a lifestyle brand founded in 2014 that’s widely known for its minimal cursive logo that reads, “Sporty & Rich.” The label recently expanded into a print magazine. Seen as a key influencer, Oberg has 207,000 followers on Instagram and Twitter.
Kith Women was launched in December 2015.
Photo courtesy Kith
