Birkenstock unveiled a line premium-quality beds, slatted frames, and mattresses in a partnership with Austria’s largest producer of upholstered furniture, ADA.
The new collection was unveiled at furniture and interiors fair IMM Cologne held in the German city from January January 16 to 21. “A healthy gait and a healthy stance will soon be complemented by a healthy position when lying down and sleeping,” Birkenstock said in a press release. “Beds are a logical next step from footbeds. Just like our feet, the spine is part of our musculoskeletal system. It therefore makes perfect sense for Birkenstock, the inventor of the footbed, to add feel-good sleep systems to its product portfolio. In terms of product development, the key idea and point of reference was the anatomically shaped footbed. In the same way that the company’s sandals and closed-toe shoes deliver unbeatable comfort, Birkenstock sleep systems offer outstanding comfort when lying down and sleeping, laying the foundation for restful and healthy sleep and well-being, both during the day and at night.”
The products were developed in close collaboration with ADA, a family business of a similar size and with a similar philosophy to Birkenstock. The products will be marketed through retailers in Europe, Asia, and the US, with the first products to be delivered to retailers at the end of the second quarter of 2017.
Photo courtesy Birkenstock
