Champs Sports unveiled its exclusive Secure the Bag Timberland boot in a collaboration with Grammy-nominated artist DJ Khaled.
The boot is the final reveal within the partnership that rolled out earlier this month, commencing with the Secure the Bag retro video game launch. The branded boot is inspired by DJ Khaled, the CEO of We The Best Music Group, who also participated in the development of the product packaging and the video game.
DJ Khaled’s positive outlook on life resonates throughout the partnership in multiple, meaningful ways. As co-designer of the shoe, Khaled shares the message of “securing the bag,” which artfully translates into enhancing one’s future by securing the money. Aligning with the ongoing money theme, the DJ Khaled x Timberland boot debuts in a distinct forest green colorway with a pop of red on the boot’s toggle – signifying its connectivity to money and how it was previously printed with the red treasury seal.
The 6-inch, direct-attach, seam-sealed waterproof boot features a premium suede upper and a padded collar for a comfortable fit around the ankle. The 400 grams of Prima Loft insulation results in the ultimate in weather-prevention lining and protection, while the rustproof hardware ensures a long-lasting wear. The durable rubber lug is ideal for traction and durability, and is equipped with exclusive anti-fatigue technology. This hybrid technology provides all-day comfort and support. To piece the custom boot together, the finishing touch is the 100 percent recycled nylon, re-engineered classic boot laces. All materials used to create this timeless product blend economic elements and sustainability.
The collaborative boot appears throughout the “Secure the Bag” video game where it is used as a power tool on DJ Khaled’s jet skiing journey through three time periods in Miami, Florida. The stages within the game include Pre-historic Miami, Viking Miami, and Future Miami.
The video game is currently available using desktop and mobile access at champssports.com/ns/common/champssports/secure-the-bag/uat/.
Users are also encouraged to share their game scores using #STBChallenge on their social channels to gauge their progress relative to their peers, and to capture Khaled’s personal attention.
The Timberland x DJ Khaled collaboration boot, priced at $200, launches exclusively in Champs Sports stores nationwide and at www.champs.com.
Photo courtesy Timberland
