Alliance MMA Inc., a mixed martial arts organization that provides live professional MMA events in major markets across the county, acquired SuckerPunch Entertainment, a top MMA fighter management and marketing company.
Operating under the Alliance MMA umbrella, SuckerPunch will provide representation for fighters inside and outside of the cage. SuckerPunch currently has more than 100 fighters under contract worldwide.
“We expect that SuckerPunch will prove to be an extraordinary addition to the Alliance MMA organization,” said Robert Haydak, president, Alliance MMA. “Their broad experience in managing a number of the sport’s top fighters will bolster our ongoing effort to expand the growing family of Alliance athletes, and will fortify Alliance’s position as a prominent force in the MMA community.”
With the acquisition of SuckerPunch, Alliance MMA continues to implement its strategy of acquiring businesses whose operations are directly related to the company’s regional fight promotions. In addition to fees generated from fighter purses, SuckerPunch brings revenue in the form of sponsorships for both fighters and promotions.
SuckerPunch Founder Brian Butler-Au said, “We expect that our extensive connections throughout the MMA world will provide strong bridges and trusted relationships that should integrate seamlessly into Alliance MMA.”
Photo courtesy SuckerPunch
