G-III Apparel Group has introduced Warrior by Danica Patrick, an athleisure line, to be sold on HSN.
The collection represents the professional race car driver’s first foray into apparel and reflects “her strong, confident, and health-conscious approach to her daily life.” The fashionable range includes leggings, hoody jackets, easy tees, sports bras and more.
“I’ve been interested in fashion and clothes since I was a little girl,” said Patrick. “And for the last 10 years I’ve dreamed about having my own clothing line, but I was waiting for the perfect situation with the perfect partner. When HSN and G-III came along, I knew it was the right time. It’s been exciting seeing the Warrior line come together. We’ve created what I believe is really the perfect athleisure collection that transitions through your day, no matter what you’re doing.”
A hybrid of athleisure and performance wear, Patrick’s goal was to create a line of chic sportswear. To achieve this goal, G-III signed an exclusive license with Patrick to design and produce the Warrior by Danica Patrick line. The active, on-the-go styles focus on detail and shape to support looks and function.
“Danica is a visionary who is constantly pushing boundaries and doing the unexpected. Working with her to create Warrior by Danica Patrick for HSN showed us just how committed she is to breaking the mold,” noted Vanessa Dusold, SVP, apparel & accessories, HSN. “Danica’s dedication transcends racing to fashion and style, and we were so thrilled to tap her creative mind to create this dynamic collection of athleisure wear.”
Patrick will appear on HSN throughout the day on Wednesday and her collection is available via digital at HSN.com.
Photo courtesy HSN
