Eddie Bauer Inc has announced that Kathy Boyer has joined the company as Senior Vice President, Chief Merchandising Officer.
Ms. Boyer will oversee all apparel functions including design and design operations, sourcing and production, and retail and direct merchandising, as well as Eddie Bauer's Outlets division. She will report to Eddie Bauer President & CEO Fabian Mansson.
“Kathy has demonstrated numerous times that she has a strong point of view, great taste level and the skills necessary to implement a vision to create a focused, quality line. Her ability to respond strategically to consumer trends, while balancing the inherent qualities of a brand will be important and valuable as we focus on enhancing Eddie Bauer's position as the premium outdoor-inspired brand,” said Mansson. “I am confident that with Kathy's talent, experience and passion for retail, she will positively impact the Eddie Bauer brand.”
“Eddie Bauer is one of the most recognizable and strong brand names in the country. Combine that with their passion for making quality, innovative, comfortable products and to me that is unparalleled opportunity,” Boyer said. “I look forward to working with the Eddie Bauer team to create exceptional apparel for active people to live, work and play in.”
Ms. Boyer's most recent position was as executive vice president at J.Crew Group, Inc., which was undergoing a complete review and refinement of the product line, including tightening the assortment and raising quality standards. Prior to J.Crew, she was at The Gap, Inc, where she served as senior vice president for Banana Republic.
She also held positions at Victoria Secret, Carter Hawley Hale Corporation and May Company.
