adidas America and the University of San Diego have expanded and extended their multi- year partnership, effective immediately. The previous partnership dealt exclusively with the school's football program, which recently hired former NFL QB Jim Harbaugh as head coach. Although the football program will continue to be a major focus, the partnership now includes all 16 varsity sports.
The San Diego Toreros will exclusively wear adidas footwear, apparel and accessories during the length of the partnership.
“We are extremely pleased to have our relationship with the University of San Diego develop into an all-sport partnership,” stated Tom Mercer, Director of Team Sports for adidas America. “The expansion with the University of San Diego is another example of our commitment to the building of our team and license business within Southern California in general, and the San Diego area in particular.”
The University of San Diego is part of a collegiate family consisting of historic programs such as Notre Dame, University of Tennessee, University of Nebraska, University of Louisville, University of Wisconsin, and UCLA, as well as other recent additions including University of Indiana, University of Pittsburgh and North Carolina State University among others.
Jo-Ann Nester, the University of San Diego Athletic Director stated, “adidas is a perfect partner for the University of San Diego. Their passion for sport is matched only by their innovative, superior products and their outstanding level of service. We look forward to continuing our fruitful collaboration in the upcoming years.”
