Native Eyewear will be doubling its store count with REI from 27 to 54 stores.
Bruce Seeley, Native Eyewear's Director of Sales stated, “We are extremely happy that our partnership with REI is growing so rapidly. When you consider that we started with just 8 stores last spring, it just reinforces how fast our products sell-through.”
Seeley continues, “Our 'All Sports All Polarized' niche, along with our unbeatable Lifetime Warranty, has really differentiated us from the competition. The sales associates at REI have really caught on to the Native brand and they are the ones who really make a difference.”
Native's President Jason Wildman expresses his thoughts on the pairing, “REI is the premier specialty retailer; they are true professionals and conduct their business with the highest integrity.”
Native Eyewear has also recently been rolled out to all stores of the premier outdoor retailer, Gander Mountain.
“Gander Mountain put us under quite an exhaustive test starting in February and the fact that they have rolled us to all of their locations this quickly says a lot about our product and our operational capabilities,” says George Schott, Native's Vice President of Sales & Marketing.
“From the beginning, Gander Mountain really approached this from a 'partnership' standpoint and were sincerely interested in our input. This is clearly a big step forward for our Mid-West distribution – we are extremely happy about it,” Schott added.
Jason Wildman, President of Native Eyewear stated, “our All Sports All Polarized niche has really caught on and I think our dedication to the outdoor and winter sports markets is really paying off.”
