Under the direction of its parent company Atomic Ski, the recently transformed Volant brand is ready to be reintroduced into the market. Announcing a select line of premium skis, Volant sets the stage for the debut of the world's first true luxury ski brand.
Breaking new ground in the ski industry, Volant is poised to become the premier brand for the luxury driven consumer. The product will appeal to the affluent, style conscious skier who expects only the best technology money can buy.
A highly exclusive brand, Volant will have selective dealership in a limited number of geographic markets and limited product availability. With Volant, dealers can expect 58-60% margins and a retail pricing policy that will seek to ensure the skis maintain luxury prices and do not succumb to typical ski industry price fluctuations. Volant dealers will enjoy communication services and response times reflective of a true luxury brand, with a Volant specific 800 number and a 24-hour reorder and warranty turnaround. Dealers will also offer customized specialty services that will be unique to Volant, setting the brand apart from other ski manufacturers.
