Crunch, the U.S.-based health club chain, will launch CR7 clubs, a new fitness initiative in collaboration with soccer star Cristiano Ronaldo.
The venture combines Crunch’s “No Judgments” philosophy with Ronaldo’s CR7 Live Life Fit ethos, taking their trademark fusion of fitness meets athletics to a global level starting in Madrid, Spain.
“I am very excited about this incredible CR7 Fitness Club venture with Crunch Fitness. We are able to offer great health and fitness to everyone at a reasonable price and members can use the same fitness equipment that I use,” said Ronaldo.
Ben Midgley, CEO of Crunch Franchise, added, “It’s been an absolute honor to work with Cristiano Ronaldo and his team. We’re very excited to build something truly incredible, particularly knowing that we will be able to impact the lives and fitness journeys of thousands of new people as we continue to grow.”
Doug Raetz, managing member of Spain Fitness Ventures, is looking forward to combining the two fitness brands.
Photo courtesy CR7 Crunch Fitness
