After three decades as McNett Corporation, the outdoor gear care and repair company is now officially known as Gear Aid Inc. This legal name change comes on the heels of new ownership, a comprehensive rebrand and a refreshed vision to expand into additional markets.
Along with the legal name change, visitors to mcnett.com will be redirected to gearaid.com beginning January 1, 2017. The site will sell Gear Aid’s products and be a portal of tips and information about gear care and repair.
“For the past few months the Gear Aid team has been working hard to transition our business activities to align with our new identity and e-commerce goals,” said Liz Mathias, COO. “This name change marks the next chapter in Gear Aid’s story. We’re excited to continue making innovative and practical products that help individuals maintain their gear and enjoy the outdoors.”
“We want to reach new consumers while remaining committed to the same quality, utility, and innovation promise that we’ve had for more than 30 years,” said Sean Fields, VP creative.
