Pony International, a wholly owned subsidiary of Global Brand Marketing Inc., and the worlds leading modern fashion performance brand, announced its exclusive partnership with entertainment and pop cultural icon Snoop Dogg. The Snoop Dogg Collection by Pony called “The One and Only” will be a creative fusion of Snoops signature west coast flavor and style with classic Pony design. The collection will be unveiled in November 2004 for delivery to limited and exclusive stores globally with the Fall/Winter 2005 collection.
The marketing and advertising campaign to promote the collection is currently being developed in collaboration with Snoop Dogg, Pony and The Firm. “I wore Ponys back in the day playing football and always liked their style,” said Snoop Dogg. “Im excited to be a partner in bringing the brand back and adding a little Snoop Dogg flavor, so get ready for The One and Only!”
“Snoop Dogg is one of the greatest entertainment successes of our time and working with him is an honor for Pony and for all of us,” said Killick Datta, Chief Executive Officer of Pony, International and parent company Global Brand Marketing, Inc. “Pony is committed to matching Snoops high standards in everything we do under this incredible partnership and it is clear by his exclusive commitment to us that he has confidence in our ability to do so.”
Snoop Doggs versatility and commitment as an artist along with his laid back persona has carved him a place in entertainment and now fashion history. When asked how this partnership differed from other celebrity footwear deals Snoop added, “I have more flavor than the other artists. Pony is old school and Im an old soul.”
Snoop Dogg was born Calvin Broadus in Long Beach, CA. His rise to fame began in 1993 with the release of his debut album Doggystyle. Fueled by the rappers street credentials and associations, he is widely recognized as one of the worlds most successful rappers and entertainers.
