Vie Active, the Australian women’s activewear company, shared plans to open its first U.S. headquarters to Ketchum, ID.
The company, which was founded in 2013 in Bondi Beach, Australia, is expected to bring 43 new jobs with an average wage of $51,900.
“In Sun Valley, recreational activity is an integral part of everyday life — walking, running, hiking, biking, skiing — and activity is not necessarily measured by performance, it’s social and fun,” said Noa Ries, CEO and co-Founder, Vie Active. “I started Vie Active because I wanted an activewear brand that really inspired and empowered a joyful approach to activity and so Sun Valley Idaho is the perfect place to be based. It’s really the epitome of an active life.”
Photo courtesy Vie Activewear
