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For shaking up the outdoor trade-show business
Brands like to give GOA a hard time for all the black-curtain booths and regulations on product marketing at its annual spring and fall trade shows, but guess what? Business gets done at these events. This past year, the debut of Grassroots Connect added 100 non-member retailers and vendors to the mix, which made enough waves to get Outdoor Retailer to pay attention. GOA, OR and Outdoor Industry Association now all partner on a wider trade-show season schedule which, come 2018, will have them working even closer together.
Stay tuned to SGB Today for more Innovators of the Year, or read the entire issue here.
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