Chaos Headwear, a Montreal-based manufacturer of headwear, added Luke Olson to its sales rep team. He will cover Wisconsin, Illinois, Missouri, Iowa and Upper Michigan with Midwest Outdoor Sales.
Olson comes to Chaos with more than four years of sales rep experience and relationships with target retailers. His lifelong passion for the outdoors led him to his current role as sales rep with Midwest Outdoor Sales.
“Since joining the industry with Midwest Mountaineering in Minneapolis, I’ve grown to love finding the best gear for each individual no matter what outdoor pursuit they have in mind,” Olson said. “From a two-week road trip around Lake Superior, to climbing Mt. Rainier and beyond, there are products that will help anyone enjoy their time in the outdoors to the greatest degree.”
The Chaos USA rep team also includes Joe Weller and Marty Roth (New England), Nelson Associates (Midwest), Sherry Krum (Mid Atlantic), Jeff Nation and Associates (South East), Midwest Outdoor Sales (Central Midwest), Ron Segall (Texas-Deep South), Hoyt & Company, (Central Rockies), Adams Associates (Pacific Northwest), Frank D’Esti and Tom McGraw (West Coast).
