RYU Apparel Inc., a fitness apparel and accessories company, partnered with the Vancouver Canucks NHL hockey team.
The partnership includes awareness for Vancouver-based RYU at home games in Rogers arena, along with TV exposure and apparel sales at the Canucks team store in the Tsawwassen Mills mall.
“The Vancouver Canucks have seen that RYU is creating a new standard and category in urban athletic apparel and we are happy to be partnered with them,” explained Marcello Leone, CEO and president of RYU. “We are expecting great exposure and response with our activations with the Canucks in our community.”
