Swedish sports apparel company Björn Borg, named after the tennis legend, will see its clothing featured in a new biographic film, Borg, about the namesake athlete.
The brand will also launch a special limited edition collection called Signature, consisting of updated vintage styles inspired by the film.
The film chronicles Björn Borg’s personal and athletic journey from a small town in Sweden to playing at the international elite level. His most notorious match was against the American John McEnroe at Wimbledon in 1980.
“We are very proud to collaborate with this production. Our Signature Collection honors these two rivals, their passion, their amazing winner instincts and their natural star quality. Signature is a vintage inspired contemporary street style collection in bold classic colors and a unique graphic statement – the real signature of Björn Borg” said Jonas Lindberg Nyvang, marketing director, Björn Borg AB.
The Signature Collection will be presented next autumn and launched in store during the month of September 2017, at the time of the film premiere.
Photo courtesy Björn Borg
