Ugg, a division of Deckers Brands (NYSE: DECK), partnered with ReMing, an influential Korean stylist.
To capture the styling of the brand’s Classic styles, ReMing worked with eight influencers to showcase the different looks including: K-pop singer Hyo Min; DJ, producer and fashionista Peggy Gou; Korean models So Young Kang, Hee Hyun Park and Yiu; Fashion Director Mirim Lee; producer and model Suim Jang and Paris-based Art Director Moonkyu Lee.
“Working with a globally recognized and loved brand like Ugg was so fun and rewarding for me,” said ReMing. “I was inspired by the essence of Seoul and brought that to life through eight stylings which were shot in and around this amazing city. I wanted to capture how you can wear Ugg footwear in a more sophisticated and refined way.”
The campaign features silhouettes from the brand’s fall 2016 collection.
